Life is complicated enough. People don’t have time. They’re tired. Their brain hurts. Don’t throw the kitchen sink at them. No need to yell to get people’s attention. Speak softly, use small words. Although you might be accused of being simple, simple still gets the job done. People like simple because so many things are complicated. One step at a time. Introduce your company with one product. Let people get used to it, find out if they like it.